Mathias Sleeman today cannot believe his own brilliance after developing a logo for a local optometry startup in the style of a Snellen chart.
CEO, Founder and Global Leader of “The Eye Care Bros” Gary Robbins, engaged Sleeman for the task of designing a logo for his startup, which he promises will “disrupt” the $300 billion eyecare industry.
Sleeman, whose ego most certainly does not require any assistance, knew that he had knocked it out of the park as soon as he had drafted the Snellen style logo on the back of a napkin while waiting for his morning caramel-mocha-soy-latte at the local craft coffee house where he starts each day.
Sleeman reported “What can I say, I just have a gift. I don’t even know where I get these ideas. It’s like I have some kind of super-human ability to create design magic. I guess you could say I’m the next Jony Ive”.
Sleeman’s latest success comes soon after his inspirational design for a local butcher in the shape of a T-Bone, and his unforgettable logo for the local vetinary clinic in the shape of a dog’s scrotum.
